Getting Ready
Preparing your property to showcase its media potential at its finest!
We cannot begin filming until the house is 100% ready!!!
Exterior Checklist
Park vehicles on street.
Put garbage cans away.
Sweep walkways and porches.
Pull weeds and clean up flowerbeds.
Mow lawn, trim shrubs, & clear leaves.
Hide garden hose | reel.
Clean & arrange patio furniture.
Put chldren's | pet's toys away.
Interior Checklist
Sweep | mop floors, clean windows, dust.
Put clutter away in drawers, closets or garage.
Remove towels and small rugs.
Declutter all surfaces:
Countertops
Vanities
Dressers
Nightstands, etc.
Make all beds and straighten curtains.
Hide all personal hygiene items in bathroom.
Hide all trash cans:
Kitchen
Bathrooms
Bedrooms, etc.
Put chldren's | pet's toys away.
Crate | Hide pets:
Move to garage or basement.
Replace light bulbs:
Burnt out bulbs
Match the color (Kelvin Rating) for the same type of lights in each room. To the extent possible, try to match all lights in a room.
Hide visible cords:
Cable
Power cords, etc.
What We Do
Adjust blinds & lighting for best possible exposure.
Close all toilet seats in bathrooms.
What We Will Not Do
Move or rearrange furniture or other items in the house.
Move or hide cords:
TV|Cable
Power cords, etc.
Move or handle pets and pet items.
Touch personal hygiene items:
Shampoo
Toothbrushes
Brushes, etc.
"Photoshop"
Vehicles
Power lines
Walls
Cords, etc.
Important Reminder
Please do not schedule any other services the day of your appointment.
Also, for the safety of our photographers, we will not enter a home without pets crated or put in a separate room with the door closed. Unfortunately, if we arrive at an appointment with the pet loose in the house and there is no one home to crate the animal, we will have to reschedule the appointment.
Interior Lighting
Why Artificial Lighting Matters
Artificial lighting shapes how bright, spacious, and inviting a property appears. It affects color fidelity, emotional tone, and visual consistency. Proper lighting makes real estate photography and videography more professional and emotionally engaging.
Common Types of Lighting
Different artificial light sources produce varying tones, color rendering, and emotional effects. Understanding their properties ensures accurate, appealing imagery.
Incandescent & Halogen
Warm (2700–3200 K) with excellent CRI (~100). Produces flattering, cozy tones ideal for living spaces, but can cast yellow/orange hues when mixed with daylight.
Fluorescent (CFL and Tube)
Wide range (2700–6500 K) but often low CRI (70–85). Can create green tints and flicker, leading to inconsistent colors in photography and video.
LED Lighting
Most versatile (2200–6500 K). High-CRI (90+) LEDs provide accurate colors and efficient light, while low-quality LEDs can distort tones or flicker.
Smart LEDs
Tunable color (2000–6500 K) with high CRI. Excellent for balancing lighting scenes and creating consistent tones for twilight or mixed environments.
Specialty Lighting
Track, pendant, and recessed fixtures define depth and emphasize textures. When used well, they add dimension and sophistication to interiors.
Interaction with Natural Light
Artificial and daylight sources often mix, causing color shifts and editing challenges. Use balanced lighting (Flambient technique) or set custom white balance to maintain consistency.
Videography Considerations
Continuous light sources must be flicker-free. Match all lighting to a single temperature (3200 K tungsten or 5600 K daylight). Warm light enhances comfort; cool light adds modern clarity.
Media that Moves
Depends on lighting that feels real, emotional, and precise.
Light Bulb Temperature Guide
Kelvin Ranges
Light bulbs are categorized by color temperature (measured in Kelvin, K), which describes the “warmth” or “coolness” of light.
Color Rendering Index (CRI)
CRI measures how accurately a light source reveals colors compared to daylight (CRI 100). Higher CRI means more natural color rendering.
Color Temperature & Mood Perception
Different color temperatures affect both mood and visual perception. Warm light feels relaxing; cool light feels alert.
Application Recommendations
Pairing color temperature and CRI correctly enhances the visual and emotional quality of a space.